I created dozens of clips for this project. Including special creative that needed to run around the X+Z axis. It was a year + until it all came together but the content looks INCREDIBLE!
Lots of PR and happy faces. Today, my content plays nice and bright and faces Bloor street. I created deck after deck of content ideas and pitched what I recommended the playlist looks like. Animation must be subtle at this scale and making an impact will take care of itself in this environment. Here are some clips of some animations during mapping/testing of the LED during install.
Here are the Columns. For Creative on these one of the clips I brought in a few of the managers and did some production work over green! ala American Football starting lineup intros!
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